Saturday, February 26, 2011

MAMMOTH LAKES: THE BRIDGE TO SOMEWHERE?

The skier bridge over Forest Trail has finally been completed. Here's the back story:

In the early 1990's a group of Mammoth landowners hatched a plan to redevelop the fading commercial district centered at Canyon and Minaret Roads. They dubbed this 64 acre expanse the North Village. What these pioneers envisioned was a new town center to replace the incoherent hodge podge of strip malls, isolated shops, gas stations and solitary businesses that had sprung up, without real planning or attention to theme, to become the Town of Mammoth Lakes.

When Intrawest, fresh from triumphs at the Whistler/Blacomb and Tremblant ski resorts in Canada, purchased 33% of Mammoth Mountain Ski Area in 1996 they acquired the Mountain's real estate interests as well, including 14 key acres in the heart of the proposed North Village. The Canadian company quickly began drawing plans.

Their proposal created excitement. Not only did Intrawest have the clout to pull off a project the size of the North Village that might transform Mammoth's identity, they seemed to have the vision as well.

Full color glossy marketing material from 2002 show condo/hotels--White Mountain Lodge, Lincoln House, and Grand Sierra Lodge--assembled around a lively gondola plaza and bustling pedestrian promenade. At the end of the promenade a bridge spans Forest Trail, connecting the Village to a ski back trail winding through the nearby woods.

After nearly a decade it's finally here. The bridge opened on February 11th in a ribbon cutting ceremony dampened by weather, diminished expectations, escalating gasoline prices and a $30 million dollar judgment against the Town of Mammoth Lakes. Still you can now ski from Hanzel and Gretel right into The Village for a midday sandwich or Kioki coffee.  So wax em up, you'll feel better after lunch.

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